3 ways cloud-based communication is better than your PBX system

One of the most common reasons that businesses tackle workplace modernization projects these days is a need to improve communication among the workforce. Especially right now, as remote and hybrid work become so popular, this needs to be a priority. When you have employees working in a wide range of locations, using a wide range of devices and apps and work styles, you need a way of enabling communication that puts everyone on a level playing field.

Traditionally, one approach organizations have used is an internal phone network like a private branch exchange (PBX). For decades, this was the norm – employees would call co-workers all over the office at all times of day, and the PBX kept everyone connected to everyone. But nowadays, with the conventional office crumbling, IT leaders are wondering if there’s a better way.

For our money, that better way is the cloud. To enable seamless communication for everyone, inside the office and out, you need a framework that is agile, scalable, and future-proof. The PBX approach is none of the above.

Let’s take a look at three specific ways in which upgrading to a cloud-based system can help take your business to the next level.

Improving collaboration across the business

These days, with so many people trying to stay productive in remote and hybrid settings, it’s important to have advanced collaboration tools that enable everyone to work together seamlessly. With a cloud-based solution, everyone can easily stay connected, whether they’re inside the office or not. Plus, features like multimedia contact centers, group video conferencing, and team messaging apps can help you grow your global footprint and be successful everywhere.

Getting smart about financing

Buying a PBX for your business is just one big sunk cost. You’re investing in a massive piece of your IT infrastructure, and there’s no flexibility or adaptability there – it’s just a large expense you can’t do anything about. Cloud communications are a better bet because they give your business a way to increase connectivity and productivity in a way that guarantees you ROI. Invest in exactly the capabilities you need, and they’ll always pay off.

Solving for unpredictability in business

You never know how your business may change in the future. Just a few years ago, no one saw a global pandemic or a mass exodus to remote work coming – but now, look where we are. Whatever unpredictable challenges may be coming your way next, a cloud-based communications system can help you solve for them. It’s adaptable in such a way that you can easily scale up, scale down, or shift geographically. Whatever happens, you’ll be ready to roll with it.

If your business is ready to dive into cloud-based communications, you can turn to Cisco and Zones for help with that. Cisco Webex Cloud delivers IT resources that bring efficiency, economy, productivity, and security to everything you do – and at Zones, we’re a proud Cisco Gold Certified Partner. If you’re ready to elevate your business with a cloud phone system, Cisco and Zones together can offer all you the powerful communication tools you need.

To get started, connect with a Zones Account Manager today.

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