How digital signage can make a difference in retail environments

Among many retail businesses right now, there’s a major push to devote more resources to workplace modernization. And why is that, exactly?

If your answer is that it makes employees’ lives better every day, you’re certainly not wrong. But the benefits don’t end there. Increasingly, business leaders are also figuring out that better retail technology increases satisfaction for customers, thus leading to greater profits. When you invest in more powerful IT, a whole world of exciting new possibilities opens up.

According to ScreenCloud, one of the latest trends is a renewed focus on digital signage, and with good reason. Over 40% of shoppers today say that they’ve changed their buying habits based on information they’re found on digital displays located near the point of purchase. Considering this, it should be no surprise that retailers are investing in IT assets that will help them deliver effective marketing messages.

Organizations are finding many ways to improve their digital signage footprint by investing in IT. They’re trying to improve interactivity by using messages people can engage with by voice and/or touch. They’re integrating social media in an effort to give customers a unique voice as brand advocates. They’re even starting to rethink the physical storefront, redesigning spaces so they’re better designed for presenting compelling marketing messages. With better technology, all of this and more becomes possible.

As for us at Zones, we’re doing everything we can to help our clients tap into such new technologies. We offer a wide range of digital signage solutions that are designed to modernize the way our clients communicate and collaborate. We understand better than anyone that to get through to customers today, you need a message that will stand out from the crowd and appeal to a broad audience. That’s why we offer signage solutions that feature media-rich displays and can handle a multitude of functions across industries.

And it’s not just products we offer – we’re proud to deliver a wide range of services designed to optimize our clients’ digital signage environments. We’ll help you evaluate your business’ technology requirements, review your digital signage content needs, assess your many possible digital signage vendors and options, and develop a list of customized recommendations with a project timeline. In other words, we’ll walk you through the process from end to end.

At Zones, this is what we do best. We’ve always had a strong focus on Workplace Modernization – and when it comes to digital signage, we have a broad portfolio of top-tier partners, including NEC, Samsung, LG, Planar, and others who help us deliver for our clients. If you work with us, we’ll pull out all the stops to ensure your business is on the fast track to a modernized technology footprint and a brighter future. To find out for yourself, connect with a Zones Account Manager today.

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