In many industries, when companies look for ways to get a leg up on the competition, workplace modernization emerges as a key strategy. When you have better technology in the workplace, employees tend to be happier and more engaged, and productivity naturally goes up.
Modernizing your IT becomes doubly important in retail, though. Having the latest devices makes your employees more engaged, but it also has an impact on your customers. When people walk into a store and see the latest and best technology, they’re immediately going to have more confidence in your brand – and this leads to money in the bank.
So what’s the best way to modernize technology in retail? Chances are, it’s going to involve the point of sale (POS). The point of sale is the time and place where you finish transactions – typically, it’s the last chance you get to make an impression on a retail customer before they walk away. And if the impression you leave is that your POS technology is antiquated and inefficient, that’s not going to bode well for your business.
It’s therefore crucial that you evolve. Retail is changing faster right now than it ever has, and consumers today expect higher levels of service and convenience. Fixed, antiquated POS systems make every transaction lengthy and tedious – that’s not going to get it done. To keep up with the demands of the modern consumer, retail companies today are adopting mobile POS solutions that leverage the power of Apple products.
It’s not hard to understand why. If you’re still using multiple fixed POS systems to serve customers in 2020, you’re going to lose people’s interest. The process is overly rigid – by serving everyone in one checkout area, with one technology, you’re going to end up with customers waiting in long lines, wasting valuable minutes from their day. But when your employees have mobile devices equipped with full POS functionality, they’re able to handle any transaction, anywhere, which can create a far more efficient and personalized experience for the buyer.
To make all of this happen, the solution you need is Mobile POS from Apple with iPhone. When you implement Apple’s POS technology, life becomes easier for everyone – each associate is able to move around the retail environment with a virtual “checkout counter” in the palm of their hand. Transactions are easy to complete, and associates can also complete other key tasks – such as checking inventory – with the convenience of a smartphone. This level of efficiency and versatility will no doubt have a tangible impact on your bottom line.
At Zones, we can help you get up and running. We have always made Store & Branch Modernization a point of emphasis – we’re always able to help retail clients deploy new POS solutions, whenever and wherever they’re needed. We’ve already modernized the retail technology of thousands of stores and branches, including Fortune 500 companies, and we’d love to work with you next.
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