Picture this: You enter a museum and your eye is drawn to a painting that looks interesting. As you wander closer, your smartphone alerts you with a message that includes the painting’s title, artist’s name, the date of its creation, and a short background history about the piece – and reminds you that a print is available for purchase at the museum’s gift shop.

When you consider all the potential benefits of beacon technology – interacting with visitors, customers, travelers, and employees in spaces like museums, stores, transit hubs, and offices to deliver highly contextual, hyper-local and meaningful messages – it’s time to take a closer look at beacons in your environment. Continue reading →